Dentaid, 2024-25

An environmental and circularity assessment was carried out for the new Time to Care brand (PHB – Dentaid), with the aim of understanding its real performance and establishing a solid technical basis for decision-making.

The analysis covered the full range of formats and products in the portfolio, including toothpaste packaging, mouthwashes, toothbrushes, samples, and auxiliary elements, assessing aspects such as circularity, recyclability, material composition, structural complexity, and associated emissions.

Beyond the technical analysis, the work also served as direct support for the marketing team, helping to shape sustainability messages and claims with rigor, credibility, and traceability, avoiding greenwashing risks and aligning communication with the portfolio’s actual environmental performance.